Content Management
Quality content is one of the most influential factors for search engine optimization. We can help your small business get your content published and maintained and keep you ahead of your competition. No matter what type of business you run, we can work closely with you to get your site updated on a monthly or weekly basis with content that will generate calls to your business that result from organic search results from users. We also believe that good content and high customer satisfaction comes from an iterative approach. We can meet with you in person or over the phone to review your content and prototype to ensure you are happy with the results.
- Key Word Density & Domain Name
Key word density in your domain name and other key fields will positively impact your search results on major search engines. Bing is especially responsive to key words in metadata of your web page. It is also important to tag your images with key words that are relevant to your business. Key words are also used with large sized headings and this can also be beneficial to positive search results. Heading size should always be weighed with the aesthetic look and feel of your site. Although search engines love H1 (very large) size headings, they may not look good to the human reader.
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For domain names, you should also consider getting your domain name registered for a minimum of two years. Major search engines give higher ranking to sites with a longer life span planned. With most domain names under $10 per year, this is both cheap and strongly recommended.
- Page Rank, Links, and Social Media
Page Rank, Links, and Social Media are the most effective strategies towards high search rankings. These items take time to develop and can be tedious to create. Links alone can get you on the first page of Google, Bing, and Yahoo. Although links are of paramount importance, all links are not equal and bad links can damage your rankings permanently. Be very careful about automated tools to create links and other link farms. The most effective link strategy is to focus on quality first and quantity second. Major search engines also change their algorithms frequently and what was effective last month, may no longer be a viable strategy. We recommend using social media to get your message out as this gets your content out and creates links back to your site.
- Interior Page Content & Indexed Pages
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Although your home page is the first thing your customers see when they visit your site, your interior pages should contain useful content that overviews your services and resources. Each page on your web site is an opportunity for search terms to be highlighted on major search engines to drive calls to your business. We encourage our clients to think about what their customers want to read about and post this information in an easy to read format. The more pages you have that get indexed by major search engines, the more visible you will become. We recommend weekly updates of minor content and monthly updates of new pages and additional content.
- Page Size
The size of web site does impact search results. Pages with more text content will tend to rank higher. We encourage you to post a wealth of information that is applicable to your customers. A fifty page site will often out rank a small site with ten or less pages.
- Unique Content
- Effective Use of Code
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The most widely recognized standards body for effective use of code is the W3C organization. The W3C organization creates tools for error checking and we use these tools to ensure that your web site has been optimized to have minimal errors. Effective use of code on your web page can also include web forms and RSS feeds. Although more customers are most comfortable with an e-mail delivery mechanism, search engines make judgments about your sites usefulness by the percentage of code deployed on your site.
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Unique content is content that will be easily crawled by search engines. The more competitive the search terms, the harder you will need to work to get search results. If you want to compete on the terms weight loss, you will need to compete with over 98 million other pages. The more unique the offering, the easier it will be to appear in search results. You can combine your advertising of unique value propositions with Twitter and other social media, to get your unique content crawled and get your phone ringing.